The Marketing strategy that can sell ANYTHING (literally)

Many believe that marketing is a numbers game. While I don’t completely deny the fact but I believe that marketing is more of an art than a mere numbers game and the rules keep changing every moment! What worked for someone the other day might not work for you even in the exactly identical scenario. Needless to say, it is a very competitive sphere and keeps you on your toes all the time, but here I am enlisting a framework of strategies that will always remain the core focus of ANY marketing strategy, be it a simple offline business or a sophisticated ecommerce site. These rules will never change, and if you learn to play by them, you will surely start winning the game! So without much ado, let me get started.

Awareness.

This is actually the initial step in getting in new clients. The possible client have to know or perhaps be reminded of the existence, your location, your products or services, your cost range, and why is you not the same as your competition.

Creating a subscriber list.

This requires collecting what they are called and addresses of clients who walk-through you. You’ll make use of this list repeatedly to implement many marketing activities. Fit everything in you are able to to gather these details, and keep increase it constantly.

Community goodwill.

This is actually the development of an optimistic picture of your company or organization in your neighborhood. Regardless of how small or large your company or organization might be, you place out a picture that reflects you positively or adversely. Promotions targeted at community participation show your genuine caring and discussing.

Helping others can give your personal brand a big leverage and breed a sense of belonging between your customers and your service, and believe me it is a match made in heaven! Having customers that cant stop gushing about your product to their followers can mean a zillion times more conversions than any sales campaign with comparable input can generate.

Excitement.

They are promotions which make you stick out from everyone else. Exciting promotions can create a loyal subscriber base.

Frequency.

They are promotions targeted toward creating your business because the spot to use your category. Getting in new clients and keeping that old ones is essential, but after you have acquired customers’ loyalty, the aim is to ensure that they’re returning as frequently as you possibly can.

Producing PR.

Pr, also known as publicity, is an efficient and affordable method of getting your message out through getting the media (radio, television, newspapers, magazines, Internet sites) interested enough in your work to inform their audiences about this. Once you have been observed the very first time, it might be simpler to obtain press attention for future promotions.

Producing traffic.

These promotions are made to attract people to your operation. People might be arriving simply to get an entry blank for any contest, but it’s likely they’ll have purchase consequently, either then or later.

Image.

This requires the perception the general public has of the business. Could it be an enjoyable place to accept kids, a special event destination, a put the community can rely on for special occasions, a company which makes clients seem like family? The look you’ve established locally should drive the promotions you select. If you wish to improve your image, selecting the correct promotions makes it easy.

Growing sales.

They are promotions which are designed particularly to construct a greater check (along with a greater profit) per customer through the suggestive selling of add-ons or selling as much as greater-listed items or services. Most of the staff incentives you’ll find within this book will also be concerned with sales.

The Basics of Press Release Writing

One of the strategies proven to be effective in website optimisation is through writing a press release. In fact, SEO companies and SEO consultants know pretty well the importance of press releases in making sites gained a wider audience. As an effective tool in online marketing, press releases also help in making products and services more known to the target clients. The utilisation of press releases is then deemed necessary for online marketers to be able to reach out their services offered to their desired audience more efficiently.

Basically, press release writing is a lot different to blogging. While the latter can be flexible in a sense that the blog content may include opinions, press releases on the other hand are to be written with much honesty and objectivity. As contrasted to blog writing, press release writing employs your journalistic writing prowess as you are to tell a factual event sponsored by a certain company or agency. Though both follows the same rules of grammatical standards, the context to which they are presented definitely differs.

If blogging is lighter compared to press release writing, then the latter must have stricter rules and guidelines to be maintained to come up with an effective press release. In this respect, below are the essential tips on how to write a press release.

Be a journalist

Writing a press release is parallel to writing a news story. As such, you should employ the skills in writing a news story in writing your press releases. As much as possible, use simple terms and ideas. Do not crowd your press release with high-sounding words with an intention of impressing your readers. For sure, nobody wants to read information which is difficult to digest. And just like any news item, it should follow the same rules of relevance, novelty, interest, and timeliness. With this, you must include the complete date when the press release is published and the business location to which being promoted.

Stimulate the Interest of your Readers

Every written article serves a purpose of transpiring essential information to the readers. But when no one reads your article written, that purpose becomes defeated. Hence, it is your task as a writer to dress up your press release with an interesting “packaging” starting with the headline. With this, you should make a headline in a way that it would catch the attention of your readers and stimulate their interest as well. Comes after the headline should be an interesting lead. Through the lead, your readers will know what the press release is all about and by having a stimulating lead, your readers will be interested to read further throughout your press release.

Integrate Company Information objectively

When writing your press release, it is understood that you will include information about the company that you are trying to promote. This is to inform your readers of the necessary things they should know about your business or website in promotion. However, since press release is basically journalistic in nature, it is imperative that you have to present the company information in a very objective manner so not to turn off your readers.

Be concise and straightforward

The best thing about press release writing is its ability to bring information to the readers effectively in a very straightforward way. Take note, not everyone has the time to follow your press release with the busy life everyone has. Hence, you should keep your press release concise, direct, and straightforward however not compromising the quality of the information.

Top 10 Article Marketing Mistakes

Article marketing is said to be one of the most effective Internet marketing methods, but is it also one of the easiest we use?

Unfortunately not.

Article marketing needs time, effort and skill in order to be effective, but when it is done correctly it can bring you tons of traffic and of course sales (this is what we want, right?)

Most people believe that writing an article and submitting it to many article directories could be enough and can make them rich overnight. Those are who are telling that article marketing is not working!

I don’t think so…

If you are into article marketing, just avoid the common mistakes and I bet you will see results soon.

Before we get started, make sure you check out this iBuumerang review for more tips in tricks.

Article Marketing Mistakes to Avoid :

Grammar and spelling mistakes

No one wants to read an article full of typos and/or grammar mistakes. It is unprofessional and the reader will not take you seriously.

Before you submit your article double check it for mistakes or ask someone else to do it for you.

Your article is too short or too long

A typical article should be around 300-400 words. A shorter one normally do not provide many information to the reader, and a longer one can be very tiring for someone to follow.

Poor article formatting

It is common knowledge that reader do not actually “read” the article. They scan it. This means that for an article to be attractive to the readers it should have a well organized content that looks nice to the eye.

Use paragraphs, bold, italic, headlines etc. Make it look nice…

Ignore quality

Most people when writing an article are focusing on quantity and they totally forget about quality. Quality is what it matters thought…

Write quality, unique, informative articles that people will like

Submit the same article to many article directories

There are many article directories (not all of them) that will accept your article even if it is not unique.

Is this what you want?

It really is not.

Ideally this is how any article writing campaign should look :

For your article to bring you traffic and be search engines optimized it should be unique. Search engines do not evaluate duplicated content and as a result your site will not rank high if you have backlinks from those articles.

Do not consider guest posts

Submitting your articles to directories is a nice and easy backlink strategy, but for me, it is not the best one. It is better to find popular blogs in your niche and write a guest post on them. It will bring you traffic and at the same time it will build your online reputation.

You write promotional articles

Never forget that article marketing is about building backlinks, gain reputation in your niches and indirectly make a sale. Thus, your article should be informative and helpful instead of promote a particular product.

Lack of keyword search

Article marketing is a SEO strategy and as a result when you use it you should make a keyword research first.

Try to use keywords, short as well as long tail, that have high searches and low competition. This way it will be relatively easy to rank high in search engines.

Submitting too few articles

If you decide that article marketing is your thing, then you should understand that write articles often is essential. Submit one article will not work…

Ineffective use of resource box

Resource box is a tool that you should not forget to use every time you write an article. You resource box should not only be informative, but also a call for action. Think very carefully and choose your words in order for it to be effective and make the reader to click the link on it.

I know I spoke a lot and that this article is a bit long, but I feel I couldn’t say less…

I hope you got my point and you understood a bit further what article marketing is all about; not easy, time consuming but very effective in the long run.